Social media platforms have become essential to our daily lives in today's digital age. It is one of the most popular platforms among businesses and individuals. With over one billion-plus active users, it has become a powerful tool for online advertisement, branding, and increasing a large following base. Today, you will notice there’s no successful social media profile that doesn’t have visually-appealing graphics; why? Because they are a high-converting source.
A professionally made social media post can drive sales. It can also help increase your brand’s potential customer base. Today’s blog will discuss why your brand must consider graphical social media posts.
1. Increased Engagement
The first significant reason to opt for graphical social media posts is that they can increase engagement with your potential customers. A well-curated graphic can grab the attention of potential followers and encourage them to engage with your content. By engagement, we mean more number of likes, comments, and shares, which boost your reach and visibility on social media platforms.
2. Branding
Another important reason to design an Instagram post is that it can help to establish and reinforce your brand identity. You can create a cohesive and recognizable brand image by consistently using graphics that align with your brand's aesthetic. It enables building trust and credibility with your potential clients and simplifies for them to recognize and remember your brand.
Here’s an image showcasing how a post can present your product along with boosting it’s branding purpose -
3. Storytelling
Graphical posts can also get used to tell your brand story. Combining images, text, and design elements, you can ask your post designer to make a visual narrative that holds the potential to relate with your customers on an emotional level. It can be especially effective for businesses that want to showcase their products or services creatively and engagingly.
4. Flexibility
The fourth reason for choosing graphical posts is that they offer a high degree of flexibility. With the right designer by your side, you can make graphic elements and messages tailored to your specific audience. You will also have the option to work with several versatile design elements to see what relates to your potential customers and stay ahead of the trending post trends.
5. Cost-Effective
Opting for graphical posts can also be an affordable option to advertise your business. Unlike traditional offline advertising, such as television commercials or print ads, creating and sharing graphics on social media is relatively inexpensive. Whether you own a big or a small business, it can benefit from the advantages of graphical social media post designs regardless of your budget.
These are the reasons why you should design an Instagram post. Now, if you are wondering what graphic elements you need to incorporate, take a look at the following list.
Graphical Elements to Include in Your Posts
1. Images
The image is a significant and prominent element of any social media post. A post’s image is the first thing people will see when they come across your post, so it is crucial to select a high-quality photo relevant to your message. The image should be perfectly composed and visually appealing, with a clear focal point. Opting for photos that align with your branch aesthetic is also essential, as this will help build and reinforce your brand identity.
2. Text
The second essential element of a graphical post is text. Text can get used to feature business context to an image and to convey a message. Whether it's a brand message, a product description, or a call-to-action, text can grab potential followers’ attention and encourage them to engage with your content. When using text in your posts, choosing an easy-to-read font that remains relevant to your products and services is essential. Additionally, it’s essential to focus and consider the placement and size of the text, as it should be easily legible and not detract from the image.
3. Colors
Colors are an essential element of any post, as they can get used to make a versatile and visually appealing aesthetic. The colors you choose for your post should be consistent with your brand's color palette, which will help establish and reinforce your brand identity. Additionally, it's essential to focus on color contrast, as this can affect the legibility of text and the visual ability of the post.
4. Graphics
Graphics can add interest and visual appeal to your social media post designs. These can include illustrations, icons, and other relevant elements to your message. For instance, if your brand promotes a product, you can ask your designer to use the product’s illustration to make posts more visually appealing. Additionally, graphics can enforce movement in animation, which can grab the attention of potential customers and enable them to connect and engage with your content.
5. Call-To-Action
Finally, a call-to-action or CTA is essential to any post. A call-to-action is a button or link that encourages potential customers to take a specific action, such as browsing your website or purchasing your product or service. A well-planned call-to-action can be an effective marketing technique to increase engagement with your audience and drive conversions.
Wrapping Up,
There are many reasons to choose graphical social media post designs. They can increase engagement, establish and reinforce your brand identity, tell a story, offer flexibility, and be cost-effective. By incorporating visually appealing graphics into your social media strategy, you can build a more substantial presence on the platform and connect with your audience more meaningfully.
So, what are you waiting for? Get in touch with the finest social media post designers and get on board the best graphical elements because you surely won’t want to lose potential customers only because of boring social media posts, do you?
